Health and fitness brands


Health and fitness brands

For overtaking its rivals in wearable tech. Fitbit sold 67% of all full-body activity trackers in 2013 in USA, besting Nike’s Fuel Band and Jawbone’s Up in both sales and serious reviews. And as the future moves to smartwatches, Fitbit is already there, thanks to a recent software inform that lets its latest device, Force, sync with an iPhone to show a received caller’s name on its scrolling screen. It’s the sort of thing you’d expect to see from the iWatch–if it happened. The Force is a far more fashionable device than the clunky Samsung Galaxy Gear (or any other smartwatch on the market), but Fitbit is composed to get even more chic: In January, the company announced a partnership with high-end designer Tory Burch, who will make pendants, jewels, and wristbands for the Fitbit Flex activity band.


For polishing its rep as the spreader of fitness tech in USA. As quantified-self devices continue to roll out, Nike is intensive on a different slant: providing tools to help you achieve your distinct fitness goals. That was the purpose behind the Nike+ Accelerator program, where Nike brought 10 startup designers in-house to create new products that sync with its Nike Fuel contributions, such as charity-driven fitness projects like Fit Cause, and Gopal pedometers for kids. Predictably, Nike was also the first of its opponents to seize upon the iPhone 5s’s advanced M7 “motion coprocessor chip”–effectively spinning the phone into a Fuel Band and further cunning the Nike experience into the daily lives of its athletic acolytes in USA. 


For creating its own communal of fitness fanatics in USA. Reebok is doing its best to sprint past opponents by partnering with some of the biggest trends in fitness, including Spartan Race, the multicity obstacle test, and CrossFit. The company’s prolonged portfolio led to double-digit growth in both attire and footwear, and its planned relationships have rolled over into R&D. (Reebok will soon release a shoe planned for adventure-course racing.) Its biggest influence to the fitness world thus far might be Reebok ONE, a global online communal designed for fitness professionals to create profiles, promote their facilities, and, of course, buy Reebok products. The curated list of 5,000 guides also serves as a directory for consumers to find professionals based on philosophy and skill set. Consider it the online dating of training resources–but deprived of any fees.


For growing the way technology is used in gyms. Imagine walking into a gym with no masses or treadmills and walking out in the finest shape of your life–and for a drop-in price of $35, only a portion of the cost of a personal training session. That’s the concept behind Fitwall, a company founded by a scientist and former martial arts winner. With locations in USA, the “gyms” are filled with walls that are 7 feet high and 30 inches wide. Each class is checked by iPads mounted on the walls, which track performance via an algorithm that factors in all your individual variables (like height, weight, and sex) to guarantee that every workout is designed to push your body as firm as possible–but allow you to advancement at your own pace. Fitwall is expected to add more locations in USA.


For hitting the fun back in fitness in USA. Wouldn’t it be great if working out were as pleasant as playing a video game? Forget Nintendo’s flailing Wii–Fitocracy is gamified workout at its best. The social network and tracking app allow you to upload your workout info and amass points to level up and earn crutches from other users (and even challenge other Fitocracy “players”). It’s this type of support from the public of Fitocrats–which crossed the 1 million mark in 2013–that provides continuous motivation, reassurance, and answerability, making it easy to stay on a plan in USA. It’s also why the typical user devotes more than four hours per month on the site–more than any social interacting site other than Facebook.


For allowing anyone to train like a pro. Athletes’ Performance, the leading name in high-level training, not only got a new name–it rebranded as Exos to provide more unity with its other tag, Core Performance–but it has sustained to shift its business model toward corporate health. With clients like Intel, the company has mounted its “energy systems development” workouts and shaped an online and mobile platform that delivers simple health plans that have been tested on the world’s best sportspersons. The company also works carefully with the military to help wounded soldier’s reappearance to duty through the Eagle Fund.



For firming the next generation of young athletes. Muscle Milk, created by nutritional-product manufacturer CytoSport, is best known as having the most common (and tastiest) protein supplements. However, it’s the brand’s enduring education program that’s had the biggest impact: Last year, Muscle Milk’s grant program provided $250,000 to high schools around the republic to provide gear, facilities, and a safe place to exercise. CytoSport also services an army of “protein trainers” around the country to educate public on the benefits of protein, all in an effort to remove the concern of tainted supplements.

For helping to change the face of modified health care in USA. Where apps and wearable devices fall short, WellnessFX delivers a new generation of USA of preemptive health and delivers it all to your mobile phone. Simply take a blood test at one of 38 LabCorp locations, and you’re linked with doctors, dieticians, and nutritionists who offer advice on how to recover your blood pressure, lose more fat, or hack your physique to become a super athlete. Last May, the company doubled its user base with a free yearly checkup and plans to meaningfully expand the number of doctors in its system.

For upping the activity-tracking game with a next-gen boosted wristband in USA. Unlike opponent wearables, Jawbone‘s Up24 inspires your lifestyle–not just your steps. The wristband was out last fall and received positive critical reviews.. The Up24 can also link with other apps on your phone to infusion your coffee or secure your front door’s smart lock.

10. BIOFORCE HRV

For guaranteeing that you’ll never have a bad training day. You know how some days you just don’t sense like working out? Turns out you’re not just lazy. Heart rate variability (HRV) examines how much your heart changes from one beat to the next, and this info indicates when you’re exhausted, how you’re burning fat, and even if you’re able to boost more weight. Bio Force broke ground in this area with its apps and wearable strategies that measure fatigue before training, and now a wealth of participants are following suit.