Female Founded Jewelry Barnds to Shop for Women
KBH Jewels
These items might be manufactured
to last for a lifetime, jewelry brands often do not rank sustainability in the
earlier stages of the product’s lifecycle. KBH Jewels' founder and CEO Kimberly
Berry Haisch have faith in her mission is to empower women through sustainable,
well-appointed jewelry. She explains how her brand’s items are created with the
meaning of being "lovely modern heirlooms, pieces that can be passed
down to upcoming generations."
Founded in 2018, the brand
uses 100-percent cast-off, and recyclable, 14K gold and unmined, lab-grown
diamonds to create all of its items. As a direct-to-consumer label, KBH Jewels guarantees
that the company uses sustainable, moral practices throughout every stage of
the supply chain — from the obtaining and production to packaging and delivery
phases.
Haisch says that,
ultimately, luxury brands set the model for the rest of the industry, and,
therefore need to be "at the forefront of the developing circular economy
which focuses on recycling, reusing, and minimalizing waste." She
elaborates: "It’s not about being perfect, it is about trying to do improved.
Brands, companies, people — everyone requests to think about the health of the
world."
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Mejuri
Noura Sakkijha started the
now Instagram-famous brand in 2012. As a direct-to-consumer brand, Mejuri was shaped
with the intention to make fine jewelry more available to the masses. By
cutting out the middleman, the label can sell luxury-quality jewelry without
the high-end retail price tag.
Through their more reasonable
pricing model, Mejuri clarifies the fine jewelry market and shows how luxury fittings
can be suitable for everyday wear. Tapping into its customer base, the brand
embraces a millennial attitude. Instead of debuting a new collection every
season or year, the label beads micro collections every week. Through this
distribution model, Mejuri is able to swiftly gauge which products reverberate
with consumers without having to produce a large amount of catalogue.
With the brand’s
stunning 400-percent year-on-year growth, the brand clearly is doing
a lot accurate.
Melissa Joy Manning
In 1997, Melissa Joy Manning
launched her namesake brand before sustainable fashion was acknowledged by the
masses. Since the company’s inception, all her products have been handmade and formed
from 100-percent recyclable metals and precious stones. From the materials to
the packaging, the brand influences its resources to enter the circular budget.
The company opened the first skilled green retail store in USA, underscoring
the luxury brand’s obligation to sustainability.
However, while the brand
continues to uphold and discover new ways to become more environmentally
conscious, Manning trusts that sustainability must also be observed through a
human-centric lens. She says:
Often, when we speak about
sustainability, we speak about [the subject] through an ecological angle,
especially with jewelry, from hard metal contamination to water pollution, but
I think that the people angle is just as important. From how stone shears are
treated to how fabricators in the U.S. and abroad are preserved, to paying
living salaries, providing education for their children, I think that all these
things are unified. As we go into a world economy that is more translucent, I
think that for a [brand] to be truly comfortable, I think the brand must have
responsibility. Otherwise, the actual organizations aren’t going to exist.
Through its human-first style,
Melissa Joy Manning, the brand, upholds an open line of announcement with its
consumers and is transparent about how its products are made. Over the past two
years, the brand intentionally has been minimalizing its list of global
accounts, down from over 250 to under 100 stock lists, according to the
founder. To flourish in the fine jewelry business in the long-term, Operating
believes that companies must emphasis on the quality, rather than the quantity,
of the products that they produce.
Melissa Joy
Manning Labradorite 15 Drop Necklace
Vrai & Oro
Born out of a craving to
bring transparency to the fine jewelry industry, Vrai & Oro trusts that
consumers should be able to effortlessly find high-quality, simply designed
products at an inexpensive price. The brand is committed to calming consumers
on the realities of the jewelry industry, exposing many of its unethical
practices. With a focus on creating and allocating products in a maintainable
manner, the brand has uncontrolled the traditional seasonal or weekly drop models
and launches products in rejoinder to the consumers' wants and needs. The
company have faith in that upholding an open dialogue with its customers is the
top-secret to its success.
With a plethora of online,
direct-to-consumer jewelry labels developing in recent years, founder and
creative director Vanessa Steinaker clarifies how the company maintains its modest
edge by producing all the company’s products in-house.